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USA Wrestling in the Digital Age: Digital assets soar to support corporate sponsors and members



Did you know TheMat.com receives over 7 million unique visits annually, of which 20,000 are from Iran, China and Russia? Or that USA Wrestling's YouTube channel topped over 5 million unique visitors last year?

Over the past several years, USA Wrestling's marketing team has monitored daily every digital and print impression that USA Wrestling’s media platforms produce. USA Wrestling monitors things like how many people visit TheMat.com, the duration of visitors’ stay on the website, the number of pages they view, what people “like” the most on the USA Wrestling Facebook page and how many times they share a post or re-Tweet a Tweet.

It all began 12 years ago under the leadership and vision of then Executive Director, Jim Scherr, and the generosity of businessman and board member Scott Beck. USA Wrestling was one of the first National Governing Bodies in the United States to establish a credible website and a robust forums page. In the years to come, Executive Director Rich Bender believed in the emerging power of the internet and as a result, reaffirmed one of USA Wrestling’s core values as networking the wrestling community online.

In 2004 USA Wrestling was one of the first to adopt the new social media and emerging online video technologies. As video and social media gained immense popularity, USA Wrestling’s development and communications teams identified early on the necessity to understand the needs of the wrestling community and the ways they consume information and entertainment.

In 2009, USA Wrestling started to utilize and monitor on a daily basis, using digital analytic tools, its website and all other online platforms. As a result, the marketing team analyzes data and produces relevant insights that help USA Wrestling understand the behaviors of the wrestling public and identify areas that need improvement. In addition, all the data collected and analyzed allows USA Wrestling to be able to tell accurately, and with hard facts, USA Wrestling’s story to prospective sponsors and provide them direct ROI (return on investment) strategies.

Today, USA Wrestling’s digital traffic is one of the highest and most interactive in the NGB family. Its social media ranks in the top ten of all National Governing Bodies worldwide according to Sports Fan Graph.

USA Wrestling Development invites any company to consider a corporate sponsorship with USA Wrestling. Endemic/industry sponsors occupy several primary sponsorship categories, but non-endemic sponsors such as Liberty Mutual Insurance have also seen the opportunity to partner with USA Wrestling in providing solutions for their current and prospective customers.

For more information, click here and browse around the user-friendly website the USA Wrestling marketing team has put together to share with the world. You will have the unique opportunity to see into the minds of USA Wrestling’s national coaches as you can see the strategic plans for USA Wrestling freestyle teams.

USA Wrestling Development excels in creating customized packages that fit the needs and budgets of its prospective sponsors. Challenge us to find a solution to your company’s needs via an official corporate sponsorship with USA Wrestling!

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